Admit it. You begin your business filled with good intentions of keeping in touch with clients after closing, but as transactions progress it’s easy to drop the ball. As inventory clears out, agents who didn’t make contact during busier times are left without any active deals or leads. Avoid these peaks and valleys in your business with just a few clicks when you assign your contacts to The Weekender, a new quarterly email campaign designed just for you by the Marketing Department at Real Estate One Family of Companies. When assigned to the plan, your customers are guaranteed to hear from you every 12 weeks with helpful seasonal tips for maintaining and improving the value of their home.

Friends, family, current clients and those you helped close years ago— this is the perfect product for every homeowner in your contact list. With timeless tips that outstand any market trend, The Weekender subscribers can get right to work increasing the value of their investment or store the article in their inbox for years to come. Share Realtor-approved content like how best to improve a home’s curb appeal, quick and easy summer weekend projects to boost property value, best methods for cleaning and decluttering, as well as proper maintenance of heating/cooling systems during the winter months.

Assisting and educating your clients beyond closing only adds to the perceived value of your services as an agent. Not only is this thoughtful communication likely to help keep their business, but your appreciative clients are more likely to recommend you to their friends, family and colleagues. Company-branded with your agent photo and contact information, encourage your contacts to share The Weekender with their neighbors and watch your sphere of influence grow.

Get your contacts signed up for The Weekender plan today! Automated distribution will begin Monday, April 11. Missed the launch date? No worries. Our first installment, “Spruce Up for Spring”,  is currently available as a single eCard. For further instruction on how to assign your contacts to a plan or how to send an eCard from OnePlace, visit the “How To” section of our Marketing Blog.

The Weekender is brought to you in partnership with HMS Home Warranty services, offering savings, convenience and the peace of mind that comes with home warranty protection. Visit their blog for realtors at www.hmswarrantyrealestateblog.com or direct your clients to the HMS home maintenance resource for homeowners at www.hmshomewarrantyblog.com.

For more information about our home warranty plan with HMS, please contact Rebecca Topolski at rtopolski@hmsnational.com or by phone at 734-752-0861.